Is Email Marketing Still Effective?
Working in the digital marketing space, we often hear people discuss the ‘death of email marketing’. What many don’t realise is that, due to the excess and poor quality examples of email marketing across all industries and businesses, email marketing isn’t dead, it’s just not utilised in the most effective way.
At Digital Next we can work with you to generate email marketing campaigns that genuinely provide a return on investment, engage with your intended audiences, and generate positive results for your business.
The truth is, email marketing is well and truly alive and is certainly effective if you put the energy and work in to create quality email marketing campaigns.
Our 8 Tips For Successful Email Marketing Campaigns
“So how do we do that?” We hear you say…
Well, there’s some clever tactics and sophisticated processes that go into generating email marketing campaigns that perform to the best of their ability. At Digital Next we have generated this into 8 handy tips:
- Get to know your audience
If there’s one thing we know for certain, that is, planning is essential when building any type of marketing campaign. Before you’ve even thought about the content of your email, you should spend a good amount of time researching and conducting analysis of your user’s, their engagement with your brand, and their behaviours to understand what type of approach to take. - Make use of attention grabbing email subject lines
Something we have noticed working on email campaigns is that subject lines do make a big difference. Some of the most successful emails will include subject lines that aim to grab the attention of the reader. Perhaps even give them a surprise or a shock that evokes a response. - Make it personal
Personalisation is key to standing out in a crowded inbox. By addressing your email directly to the recipient and using their name, you can create a sense of personal connection and increase the chances of them opening and engaging with your email. - Optimise for mobile
With more and more people checking their emails on their phones, it’s crucial to ensure that your email campaigns have been optimised for mobile. This includes making sure that text and images load efficiently on mobile and readers do not have to scroll for miles to read your content. - Include a clear call-to-action (CTA)
A clear and prominent call-to-action is essential for driving conversions from your email campaigns. Make sure that your CTA stands out and is easily clickable, directing readers to take the desired action. - Utilise visual content
Visuals can help break up large chunks of text and make your emails more visually appealing. Use eye-catching images, videos or graphics to capture the reader’s attention and communicate your message effectively. - Segment your email list
Segmenting your email list based on user preferences, behaviour or demographics can help you tailor your email campaigns to specific groups and increase their effectiveness. This also helps in avoiding sending irrelevant content to recipients who may not be interested. - Test and analyse results
Don’t be afraid to experiment with different subject lines, visuals, or CTAs in your email campaigns. By testing and analysing the results, you can determine what works best for your audience and continuously improve your email marketing efforts.
Harness The Power Of Email Marketing Campaigns For Your Business
Discover the potential of great email marketing campaigns with the support of our experts. Craft, generate and deliver messages that speak to your audiences and boost engagement today.
Getting The Most Out Of Your Email Marketing Software
Email marketing tools are at the heart of many campaigns and are excellent for streamlining the process of content creation, email list generation, tracking and performance monitoring. At Digital Next we can work with you to find a marketing software that works best for your business, but also support you in getting the most out of the tools these platforms offer.
We work with a wide range of clients who have opted to choose from a great selection of email marketing software platforms, and so we are well-equipped to offer our advice and guidance when it comes to using these tools.
Signs Of A Successful Email Campaign
Understanding how successful your email marketing campaign has been requires performance monitoring, analytics, and reporting. Using your chosen email marketing campaign software, most platforms will be able to supply you with the basic tools to monitor the performance of your campaigns, tracking things such as open rate, clickthrough rate, bounce rate, and unsubscription figures. However, being able to later use this data to review the effectiveness of your campaigns on the generation of new customers, conversion rates, and sales, may require more support.
Our team at Digital Next, can provide you with the relevant reporting and monitoring tools and services to not only ensure your email campaigns are being opened and read but are delivering a return on investment too.
6 Ways To Measure The Performance Of Your Email Campaigns:
- Open rate - firstly, it’s important to know how many people are actually opening your emails. If the open rate is low, perhaps a review of your email lists is required or a new approach to writing catchy subject lines.
- Review the clickthrough rate (CTR) - how many people are clicking on the links in your emails? This can give you insight into what type of content or CTA resonates with your audience and what needs improvement.
- Track conversions - this is crucial for understanding the effectiveness of your email campaigns. By tracking conversions, you can get a clear picture of how many people took the desired action after receiving your email. A good way to find your conversion rate is to review your email campaign's landing pages. Using analytics you can review the source of page traffic and monitor the behaviour of these users, as they navigate your website.
- Look at bounce rates - a high bounce rate means that your emails are not reaching their intended recipients, which can be due to incorrect email addresses or technical issues. Regularly monitoring this metric can help you maintain a clean and effective email list.
- Analyse unsubscribe rates - if your unsubscribe rate is high, it may be time to reassess the frequency of your email campaigns, or perhaps the audience you are trying to reach. If unsubscribe rates are high, it's definitely a good time to go back to the drawing board, or seek support from the pros for guidance on generating a successful email marketing strategy.
- Monitor spam complaints - too many spam complaints can hurt your email deliverability and reputation. Keep an eye on this metric and ensure that you are following best practices to avoid being marked as spam.
Whether you’ve been struggling to monitor the performance of your emails or you simply don’t know where to start, our team can help you. We will get you set up with all the necessary tools and tracking to ensure that we can assess and analyse the performance and effectiveness of all your email marketing methods. Plus, with testing, we can try different methods until we get it just right.
The Different Types Of Email Marketing
Email marketing can take on many forms, each with its own unique purpose and target audience. Here are some of the most common types of email marketing:
- Newsletters – these are regular emails sent to subscribers containing updates, news, or promotions related to a brand or company.
- Promotional emails – as the name suggests, promotional emails are designed to promote a product, service, or offer to subscribers.
- Welcome emails – these are sent to new subscribers as a way to introduce them to the brand and its products/services.
- Cart abandonment emails – these are targeted at customers who have added items to their online shopping cart but did not complete the purchase, with the aim of encouraging them to complete the transaction.
- Drip campaigns – these are a series of automated emails sent at specific intervals to nurture leads and guide them through the sales funnel.
- Transactional emails – these are triggered by a specific action taken by the subscriber, such as placing an order or requesting a password reset.
- Re-engagement emails – these are targeted at inactive subscribers to encourage them to re-engage with the brand and its email communications.
Choose Digital Next For Successful Marketing Campaigns
Need help with your email marketing strategy? By partnering with Digital Next you will have unrestricted access to our entire team. From our content writers to our designers, developers and account managers. Together we can work with you to create an email marketing strategy that incorporates all the different types of email marketing you need to communicate with your intended audience.
From new users to regular customers and lost cart shoppers, our email marketing services will streamline and simplify your email marketing process whilst also optimising your emails, ensuring that you see the results you need to grow your business and generate a loyal customer base.
For more information about our email marketing services, do not hesitate to get in touch with our Manchester office today.
Harness The Power Of Email Marketing Campaigns For Your Business
Discover the potential of great email marketing campaigns with the support of our experts. Craft, generate and deliver messages that speak to your audiences and boost engagement today.