Do You Know Your Website’s Conversion Rate?
While maintaining and managing your website may seem like a job well done, actually working to improve your website and generate results and leads from this, should be a key objective. Any business that is utilising a website to generate revenue and build a greater customer base should know and understand their conversion rate.
A conversion rate is simply a figure that allows you to understand what percentage of visitors to your website are actually converting. Transitioning from passive users to active users. Knowing and understanding your conversion rate and what this means for your business and the performance of your website makes all the difference when it comes to making website improvements and utilising your website as a core revenue stream for your business.
Unlock The Full Potential Of Your Website!
Don’t let poor conversation rates get you down. Get started with our UX/Conversion Rate Optimisation services today and turn website visitors into paying customers.
Our Conversion Rate Optimisation Services
At Digital Next we offer a range of technical services, utilising tricks and tactics to optimise a website’s conversion rate.
Our CRO methods include:
- Heat Mapping: We use tools to track and analyse user behaviour on a website, such as where they click, scroll, and spend the most time. This helps us identify areas of a webpage that may be causing confusion or hindering conversions.
- A/B testing: This involves creating two versions of a webpage, with one small change made to the second version. We then compare the performance of both versions to see which one has a higher conversion rate. This allows us to identify what elements on a webpage are most effective in converting visitors into customers.
- User testing: We conduct user testing to get direct feedback from individuals about their experience on a website. This can provide valuable insights into any challenges or obstacles that may be preventing visitors from converting.
- Landing page optimisation: We work to improve the design and messaging of landing pages to increase conversions. This can involve creating specific landing pages for different advertising campaigns or targeting different types of visitors.
- Website speed optimisation: Page load time is a crucial factor in website conversions. We optimise website speed by implementing technical changes and reducing unnecessary elements to improve the overall user experience.
- Mobile optimisation: With a growing number of users accessing websites on their mobile devices, it is essential to have a mobile-friendly website. We optimise websites for mobile devices to ensure a smooth and seamless experience for visitors, which can lead to higher conversion rates.
The Benefits Of CRO
Conversion Rate Optimisation services can have a significant impact on the success of an online business. By improving the conversion rate, businesses can see an increase in revenue and profitability, as well as improved customer satisfaction and loyalty.
Other benefits of our CRO services include:
- Improved ROI: As with any investment, you hope that the results yield rewards. With CRO services you are actively investing into your website’s performance, ensuring that it begins to generate the results, revenues and profits your business aims to achieve.
- Better understanding of your target audience: Through methods such as user testing and heat mapping, businesses can gain valuable insights into their target audience’s behaviour and preferences. This information can then be used to tailor the website and marketing strategies to better meet the needs of the target audience. Having this additional information alone, is enough to allow you to streamline your marketing efforts, across your wider campaigns, and improve the effectiveness of these.
- Stay ahead of competitors: With CRO services, businesses can stay ahead of their competitors by continuously testing and improving their website to provide a better user experience and increase conversions.
The Definition Of User Experience Web Design
UX design is a type of web design that puts the intended user at the heart of the process. Understanding what users want from a website and how they wish to achieve their end goal, means UX design is all about creating a website that is intuitive, easy to use and meets the user’s needs.
The goal of UX design is to make sure that users can easily navigate through a website, find what they are looking for, and complete desired actions. This involves considering factors such as site structure, navigation, content layout, and overall visual appeal.
Some key principles of user experience web design include:
- User-centred design: This involves putting the needs and preferences of the user first in every aspect of the website’s design.
- Simplicity: A clean and simple design can make it easier for users to navigate through a website and find what they are looking for.
- Consistency: Keeping elements such as colours, fonts, and layouts consistent throughout the website can create a sense of familiarity and make it easier for users to understand and interact with the site.
- Accessibility: A user-friendly design should be accessible to all users, including those with disabilities or different browsing devices.
- Usability testing: Conducting usability tests with actual users can provide valuable feedback on how well the website is meeting their needs and expectations.
- Continuous improvement: User experience design is an ongoing process that involves constantly gathering feedback and making improvements to ensure the website remains user-friendly and effective.
The Importance Of UX Design For Your Website
UX design plays a key role in the design and management of a well-optimised website. Creating a website that has the user at the centre of its look and functionality works with other features such as website speed to improve your website’s conversion rate.
Some of the key reasons why UX design is essential for your website include:
- Improved user satisfaction: A well-designed website that is easy to use and meets the needs of its users can lead to higher levels of satisfaction. This, in turn, can result in increased customer loyalty and repeat business.
- Higher conversion rates: By understanding and catering to the needs of your target audience, UX design can help improve the conversion rate of your website. When visitors can easily find what they are looking for and complete desired actions, it increases the likelihood of them converting into customers.
- Decreased bounce rates: A user-friendly website can also reduce bounce rates, meaning visitors are more likely to stay on your site and engage with your content. This is important for keeping visitors on your site and potentially converting them into customers.
- Positive brand image: A well-designed website that offers a positive user experience can enhance the perception of your brand. This can lead to increased trust and credibility with potential customers, ultimately helping to drive conversions.
- Competitive advantage: In today’s digital age, having a user-friendly website is essential for staying ahead of your competitors. By investing in UX design, you can create a competitive advantage and attract more customers to your business.
Optimise Your Website For Greater Results With Digital Next
It is important to prioritise UX design in order to have a successful website that helps your business thrive in the competitive online market. Let CRO services help you optimise your website for maximum conversions while also incorporating user-friendly design elements through UX design strategies. With both of these approaches combined, your business can see significant growth and success into the future. By your side every step of the way, achieve incredible results with Digital Next.
Website Optimisation FAQs
Why is conversion rate so important?
Conversion rate measures the success of your website. Giving you a clear indication of how many site visitors are actually converting, whether that means making a purchase, filling in a form, or accessing a service. Having a good conversion rate proves to you and your stakeholders just how useful and practical your website is in generating business. For a business with a website that is underperforming, working to improve this conversion rate will ultimately increase your revenues and profits.
Can the Digital Next team also improve my website’s speed?
Yes we can, in fact, we offer an entirely separate website speed optimisation service that can be implemented alongside your existing contract with us. Whether you’ve noticed your site has slowed down in recent months or you’ve never been able to get it to an optimum loading speed, our team can work with you to implement the changes necessary to improve your site speed and ultimately improve your website’s chances of success.
How is conversion rate calculated?
There’s a simple bit of mathematics required in order to find out your conversion rate as a percentage. Simply divide the number of converting site users (or active users) by the total number of site visitors. This will provide you with a figure.
For example, if 60 out of 1000 site visitors convert, your conversion rate would = 6%.
What is considered a good conversion rate?
Generally speaking, a ‘good’ conversion rate is between 2% and 5%, however various industries will differ slightly. If you want support in understanding your conversion rate and how to improve this to remain a strong competitor in your market, our team can help.
Why Choose Digital Next For Your Site Optimisation?
Partnering with our experienced team means you will have ongoing support and guidance from experts in our field. With decades of experience combined, our team is well-versed in website optimisation and knows all the tricks and tactics to improve your site’s performance. From diagnosing site issues with an initial audit to making recommendations and providing the technical and design support needed to improve your website’s conversion rate and the design for user experience, you will notice changes and improvements for your business in no time.
At Digital Next we prioritise clear and transparent communication with all our clients. Ensuring every business owner, team member and stakeholder is aware of the changes and recommendations we are making to improve your website. Whether we need to implement new design changes or update your website’s basic foundations, you will always know why, how and what is happening. Plus with monthly reporting and frequent communication with your dedicated account manager, any questions or concerns can quickly be addressed.
Unlock The Full Potential Of Your Website!
Don’t let poor conversation rates get you down. Get started with our UX/Conversion Rate Optimisation services today and turn website visitors into paying customers.