It’s About More Than Just Words On A Page
Putting quality over quantity, your website content should educate, inform, and evoke a reaction from your audience. Whether you operate an ecommerce website or a B2B wholesale website, your audience, whoever they are, want to get to know you, find out about your brand, and understand why your products and services are worth their attention.
And it’s not just for your customers’ sake, Google and other search engines are keen to see content on websites that are of quality. In fact, Google’s recent updates favour websites that are seen to feature content that is informative and relevant to their users’ searches. If you’re optimising your website with content that people want to read and provide the answers searchers are looking for, you will most certainly see an increase in your site’s search engine rankings.
With this comes more website traffic and an increase in engagement and conversions! Content marketing is so much more than just words on a page, it is an important element of your digital marketing efforts and should not be overlooked.
Catchy Titles & Site Headings
Capture the attention of your audience and welcome users to your site with catchy website page titles and headings. These headings are more than simple page breaks, they are an excellent way to draw attention to various factors of your website’s features, business’ products and services or your brand’s unique selling points. Some of the most bold and eye-catching features of a web page, make the most of this content and ensure they stand out!
At Digital Next our team of content writers can review the current content across your website and work with you to optimise various aspects of your web pages. From improving the format of your website content to ensuring the copy is optimised for search engines. We will get to know you, your brand and your messaging to deliver quality content that converts readers.
The Importance Of Page Titles & Meta Descriptions
When it comes to creating content for your website, page titles and meta descriptions may seem like small details. However, these elements play a crucial role in the success of your website.
What are Page Titles?
A page title is a short and concise description of what the webpage is about. It is displayed at the top of your web browser and also appears as the clickable headline in search engine results. Page titles are often the first impression that users have of your website, so it is important to make them clear and relevant.
Why are Page Titles Important?
- Improved SEO: Page titles are a major ranking factor for search engines. By including relevant keywords in your page title, you can improve your website ‘s visibility in search results and attract more organic traffic.
- Increased Click-through Rates: A well-crafted page title can entice users to click on your website in search results. This can lead to an increase in click-through rates and ultimately, more visitors to your website.
- Better User Experience: Page titles that accurately describe the content of a webpage help users understand what to expect when they click on your website. This can lead to a better overall user experience and potentially increase the chances of conversion. Afterall, UX design is at the heart of conversion rate optimisation and a successful website.
Boost Website Traffic with Engaging Content
Unlock your website’s potential with optimised content that engages your audience. Discover the power of content writing with Digital Next today.
Writing Page Titles For Your Web Pages
The team of content writers at our Manchester agency are able to write your page titles for you, ensuring that they tick all the boxes, both for SEO and for audiences.
Features of a good quality page title include:
- Concise language - your page titles should clearly specify what your webpage is about or what it is selling. Making your page titles too complicated may simply confuse the audience.
- Consistency - Google and other search engines like to see a website that is consistent in the language and the format of their page titles. Making it clear what each page is for.
- Keywords - Of course, as with any optimised content, your keywords should be included in your page title.
- Title length - A good page title should be around 60 characters but no more. Making sure it remains visible across SERPs.
What Is A Meta Description?
A meta description is a brief summary of the content on a webpage. It usually appears below the page title in search engine results and provides users with more information about what they can expect to find on the webpage.
It’s a small piece of content that can often be overlooked but when it comes to writing it, many struggle. Due to character limitations, writing a meta description isn’t always easy. It can be hard to think of the perfect set of words to describe, uniquely, your web page. Our team of writers are experienced in writing all manner of content, both short and long form and can conform to word and character limitations with ease. If you’re struggling to optimise your site and want help writing your meta descriptions, we can certainly help you.
Why Are Meta Descriptions Useful For Your Website?
Supporting your search engine optimisation, writing your meta descriptions can encourage greater interaction with your web pages from organic searches.
Increased Click-through Rates: A well-crafted meta description can entice users to click on your website in search results, ultimately leading to an increase in traffic.
Provide Additional Information: Meta descriptions give you the opportunity to provide more information about your webpage that may not be included in the page title. This can help attract users who are specifically looking for certain information.
Features Of Quality Website Content
When it comes to the main body of your website, the quality of content makes all the difference. This list of features are some of the most important elements of website content that our content writers look for and include in their own content:
- Relevant Information: Quality content provides valuable and relevant information to the reader. It should answer questions, solve problems, or provide entertainment.
- Easy to Read: Content that is easy to read and understand will keep readers engaged and interested in your website. This includes using headings, bullet points, and short paragraphs.
- Well Researched: Good content is well-researched and backed up by credible sources. This adds credibility to your website and can help build trust with your audience.
- Engaging: Quality content is not only informative but also engaging. It should capture the reader’s attention and keep them interested in what you have to say.
- Consistent Tone: The tone of your content should remain consistent throughout your website to provide a cohesive and professional image.
- Visually Appealing: Content that is visually appealing with relevant images, videos, or graphics can help break up text and make it more enjoyable to read.
- Formatted Correctly: Proper formatting of content makes it easier to read and understand. This includes using headings, subheadings, paragraphs, and bold/italicised text to highlight important information.
- Proofread and Edited: Quality content should be free of spelling and grammar errors. It is important to proofread and edit your content before publishing to ensure a professional image.
It’s important to understand that achieving good quality content takes time. This is one of the reasons many of our clients reach out for professional support from our content marketing team. With expertise in SEO and skills in writing and content creation, we bring together the two core features of a website’s content to generate website content for many of our clients who simply don’t have the time to do this themselves. And with our core focus on writing, we can spend the time and effort researching your audience and your keywords, as well as proof-reading and editing the content to guarantee its quality.
Let’s Get To Know Each Other
It starts with a conversation. Our team of content writers have spent years honing their skills and have the incredible ability to adapt their writing abilities to a wide range of businesses and industries. Whatever your products, services or objectives, all we need is a chance to get to know more about what you offer so that our team can work on creating website content that engages your intended audience.
Not only that, but this content will be SEO optimised to support your website’s search engine rankings. From page headlines to writing your meta descriptions and the body of your website content, our dedicated team of content writers are committed to delivering quality content that both you and your customers will enjoy reading.
To begin the process of optimising your website content, simply get in touch with the Digital Next team in Manchester to access our content marketing and content writing services.
Boost Website Traffic with Engaging Content
Unlock your website’s potential with optimised content that engages your audience. Discover the power of content writing with Digital Next today.