3 Min Read
A lead is someone expressing their interest in your product, service, or industry. The generation of leads is a hugely important process for businesses in marketing themselves and increasing sales. The key is to acquire high quality leads at the lowest possible price. Facebook have now come up with a new efficient way of lead generation; Facebook Lead Ads.
As you know, when creating an advert on Facebook, you can select various different objectives for your ad e.g. send people to your website, gain app installs, get video views etc. Now you can create one with the sole purpose of generating leads. These ads look just like general link ads, however, rather than taking people to an external site and away from Facebook, it allows people to fill in a form. Facebook also prefill certain information from what they have on their profile e.g. name, email address, number etc. making it an even more simple process for the user.
Just like all the different Facebook ad objectives, Lead Ads come with both advantages and disadvantages.
With Facebooks ever improving advertising tools, it is exciting to see how the Facebook Lead Ads are going to be used and how successful they are.
Forgot your password?
Lost your password? Please enter your email address. You will receive mail with link to set new password.
Back to login