Websites may last a few years, but experiences last a lifetime.
Often websites will have great products, interesting content and a strong online presence. However, there is no point in this if the user experience is poor. In other words, users must encounter a straightforward experience when navigating your website, or they can be put off making a final sale or even returning to your website at all. Through user experience testing, we can ensure that each customers’ experience with you is flawless.
Users on your website may navigate to multiple pages; news articles, browsing products or finding contact information. It’s important that pages are easy to find on your website and customers can click through to them quickly, or you’ll risk losing them on their journey.
Usability testing of your website allows us to identify which parts of your website are letting you down, giving us direction to work with you on an improved user experience that reflects your brand. After all, your website represents your business online and it should leave customers feeling confident and positive about you. For a website that is easy to navigate and use, carrying out user experience testing could be crucial in moving forward.
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Want to know how we could help your business? Contact us today on 0845 539 0642 or email firstname.lastname@example.org.
Digital Next helped take our website from a platform with little to no traction to one that works for us and generates business. The DN team have been a key figure in our ventures into SEO, PPC, content, social and more, and will be for many years to come.