As a gentle introduction to his career at Digital Next, we asked newly-recruited Manual Outreach Executive, Lewis Ogden, to talk about his past experiences, interests and what he’s learned about his role thus far…

In the beginning

After holding down a variety of jobs from Cineworld to supermarket roles, I switched to hospitality in hope that I’d be able to find my feet in an industry that offered a progression path that I could grow into as I refined my skills. However, after more than two years and several unsuccessful attempts to scale up the hospitality ladder, I decided to switch industries and took up an opportunity in Administration/Paralegal for a solicitor’s firm which I held down for around a year. Though this provided a fresh, new opportunity for me at the time, it wasn’t anything that I’d ever considered for the long-term, so when I encountered a similar problem with progression routes at the solicitor’s I decided it was time for an entirely new approach. Cue Digital Next…

A New Venture

Once I’d decided to move on from the solicitor’s I felt it was time to look for an opportunity that would deliver much more promise and prosperity into my life. So, when I caught wind that there was an Outreach Executive position available at Digital Next, I felt that this was the ideal chance for me to get into an industry that I’ve been greatly interested in ever since I left school. Although I didn’t necessarily know a great deal about Manual Outreach when I joined, I believe that my past working experiences have helped me gain communication skills that are critical to my new role.

What I’ve Learned So Far

Since joining Digital Next I’ve come to learn that efficient communication is the single-most important aspect of Manual Outreach. It is through this communication that you are able to build rapport with webmasters to enable an efficient and effective system of acquiring valuable links on websites that provide our clients with the greatest results. By using a variety of tools to examine the ins and outs of potential websites is also extremely important and having as much information at hand as possible greatly increases the efficacy of our work.

Although my tenure at Digital Next remains a matter of weeks in length so far, I believe that I’ve learned a lot about the industry, digital strategies and techniques, and I hope to continue learning more so that I can bring more ideas to the table and help Digital Next continue to grow.

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