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What we have learnt from Hummingbird
Like all Google updates Hummingbird has created a stir in the SEO world. As Google updates become more impactful there has been a divide in Search marketers when it comes to link building. Discussions have been aired for a while now with people suggesting link building is dead, and that the new update will kill methods off even further.
As a Digital Agency with predominant link building activities we are firmly of the side that knows link building is very much alive, if conducted in the right way. Since Hummingbird was introduced a small number of clients have dipped, however, on the other hand a greater number of clients have seen vast jumps in rankings, some even jumping near enough 100 places.
As we actively adapt our techniques through rigorous R&D we see clients campaigns result in increased traffic via more prevalent rankings. There is nothing more reliable than primary evidence, this leads us to ask the question Is link building dead because you dont know how to do it effectively? Our old Head of SEO sums it up nicely the death of link building is now somewhat like a DFS sale of the internet.
It is evidently clear we are changing our searching habits and how we search for answers on the search engines.
Danny Sullivan from Search Engine Land evaluated the update in his blog All about the New Hummingbird Algorithm, he talks of this update not affecting how link building should be conducted.
No, SEO is not yet again dead. In fact, Googles saying theres nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.
Since Penguin and Panda link building methodologies have been heavily scrutinised and adapted to better meet the demands of search algorithms. They have pushed to ensure links have unique, subject relevant content that will add overall value to the user, this will generate signals of quality to your site and alongside other factors help push you up the search rankings. At the end of the day authoritative content will continue to win, Content is king will still remain the case for years to come.
Search Engine land, industry leaders on Search related news, noted additional thoughts that should be considered with regards to the effects of hummingbird;
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