2 Min Read
Black Friday, Cyber Monday and the chaotic online shopping frenzy of Christmas are just around the corner, so retailers everywhere are working hard to optimise their sites in anticipation of a surge in traffic.
During the Covid pandemic, physical stores were largely closed and customers migrated online over the holiday season. And to some extent, that shift has remained in place and hastened a longer trend towards e-commerce. Customers in the UK are expected to spend a whopping £30 billion online this Christmas, so if you’re responsible for a business website, now is the time to make haste and check that your site is working as it should. After all, a website glitch during Black Friday (November 18 to 28) could result in thousands of missed sales.
Here are some last minute digital top tips to get you ready for Cyber Monday and the entire shopping bonanza of Christmas and the January sales.
Accessibility is key and many customers want to use their phones to shop – often by apps. In fact, the majority of Cyber Monday sales are delivered via smartphones, tablets and even wearables, so make sure your site is mobile-optimised. A mobile capability test will flag up any errors or slow-loading pages that need fixing – fast loading times are vital.
A good Christmas campaign will help your brand to cut through the noise. Consider your target market and their needs. How can you stand out in your marketplace? Can you offer them promos, freebies, sustainable products that tie in with their values, personalisation or something that enhances their user experience? Know your USPs and promote them powerfully with video marketing, powerful copywriting, social media influencer engagement, great PR, viral marketing and other strategies.
Social media is a powerful marketing channel and it’s growing in prominence. Create relevant and highly engaging content and share it across your sites. Blog posts, videos, articles, competitions and news are all ideal to boost your follower numbers, engage with customers and promote those exciting seasonal offers. Be sure to actively manage your channels and reply to comments, queries and shares to really build that engagement and drive more conversions.
The right landing pages will optimise your conversions by making the journey as short and smooth as possible towards the desired endpoint. Create dedicated landing pages for your Cyber Monday deals or Black Friday promotions. Add chatbots for a great user experience and test everything to check that it works across devices and browsers. Always smoothly integrate your e-commerce facility too for a minimal-click buying experience and process.
A digital marketing agency can help you to prepare your website for Christmas with the right digital services to build, optimise and market it to the right customers. From targeted online advertising to eCommerce integration, SEO strategies and digital PR, the right support can greatly enhance your ROI. Contact the team from Digital Next today on 0800 012 2461 or info@digitalnext.co.uk.
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