Bespoke PPC Campaigns From A Certified Team
Create a new way to get more customers and boost your online visibility with paid search ads for instant recognition.
Developing a PPC strategy is one of the best ways a business can reach specific audiences, targeting ads by demographics, location, language and more whilst choosing to spend as much or as little per day, depending on budget.
The team at Digital Next consist of talented and experienced experts who have been building and managing PPC campaigns for years. The team’s understanding of pay per click advertising, alongside their ability to target specific audiences, means our clients have benefited from gaining more brand awareness, sales, leads, and enquiries with the intention of supporting business growth. The results we have achieved and seen for our clients have had an incredibly positive impact.
What is PPC?
A good place to start is to explain what PPC is. A lot of businesses hear and read about paid search advertising online but don’t have the digital marketing experience or knowledge to implement this alone. Accessing professional PPC services from a trusted provider means gaining the support of experienced professionals with the industry knowledge and understanding to teach you everything you need to know about pay per click ads.
Unlike search engine optimisation, paid search advertising is intended to generate instant results. These ads, which are paid for on a cost per click basis, will be placed in search engine results pages. Typically at the top of search results, they are some of the first pages to be seen by search engine users. While it sounds and seems relatively simple, professional PPC services are excellent sources of support for businesses and brands who want to develop and implement PPC campaigns that actually work.
Who Should Utilise Pay Per Click?
PPC advertising can be beneficial for a wide range of businesses and isn’t exclusive to larger brands or businesses with a higher market share. In fact, we have worked with a wide variety of businesses to create PPC campaigns. From e-commerce businesses to local businesses, service providers, and B2B organisations. PPC advertising can produce results and provide a number of benefits for all who choose to add this form of advertising to their digital marketing tool belt.
If you are seeking to gain brand awareness or recognition, instant results, or want a targeted reach, then PPC advertising may be the ideal solution for you. If you are unsure what you are looking for or would prefer to gain some insight before making your decision, our team is always happy to help. By getting in touch with us, we can have a consultation to discuss your business goals, your concerns, answer any of your questions regarding pay per click, and make suggestions or provide feedback to ensure you have a clear understanding of what PPC services are and what this form of search engine marketing can do for your business and brand’s online presence.
Unlock The Power Of Pay Per Click Advertising With Bespoke PPC Campaigns
Start with a free consultation with our PPC experts to identify your goals and begin the journey to creating successful PPC campaigns.
Cost Effective PPC Advertising
PPC (pay-per-click) can be a cost-effective advertising method for a few reasons. Firstly, being able to choose your daily or total budget for the campaign, means you can control your spending and remain within your budget. Additionally, you will only ever pay for an ad once a user has actively ‘clicked through’. By targeting specific audiences, a well-managed and carefully crafted campaign will ensure only the right audiences are clicking on your ads, and such users will engage with your website or business directly.
What’s more, PPC campaigns are built into platforms that are capable of providing measurable results. Such results can be used to create reports of performance, making sure that the PPC campaigns are achieving their highest potential.
10 Benefits Of Pay Per Click Advertising
Cost-Effective: You only pay when someone clicks on your ad, ensuring your budget reaches users actively interested in your product or service. Unlike traditional advertising with a wider reach, PPC targets specific demographics, maximising the chance of attracting qualified leads at a lower cost.
Targeted Reach: PPC platforms allow you to define your target audience based on demographics (age, location, income), interests, and online behaviour. This ensures your ads are seen by people most likely to convert, leading to a better return on your investment (ROI).
Measurable Results: PPC campaigns provide detailed analytics that track clicks, conversions, and other metrics. This data allows you to measure the effectiveness of your campaigns, identify areas for improvement, and optimise your ad spend for better results.
Test and Control: With PPC ads you can go through various testing stages, discovering what works and what doesn’t. Helping to improve your ads overtime and developing your campaigns to meet your requirements.
Fast Results: Compared to SEO (search engine optimization) that takes time to show results, PPC can generate website traffic quickly. This is ideal for promoting time-sensitive offers or reaching a new audience rapidly. The Digital Next PPC team often works with clients on creating PPC campaigns for specific deals or special offers.
Increased Brand Awareness: Even if users don't click on your ad initially, seeing it repeatedly can increase brand awareness and familiarity with your business.
Competitive Edge: PPC allows you to compete with larger businesses by appearing at the top of search engine results pages (SERPs) and reaching your target audience effectively.
Budget Control: With PPC, you set a daily or total budget for your campaign, giving you control over your advertising spend. This allows you to start small and scale your campaigns up as you see success.
Work Hand-In-Hand With Your SEO: While SEO strategies take time, your PPC campaigns can have a direct impact on the search engine optimisation of your site. Using data from your PPC campaigns you can gain a better understanding of your audiences, how your site works, and how users interact with your content.
A Wide Variety Of Ad Types: The most common PPC ads are in the form of search ads, however, depending on your needs, you can choose other types including remarketing ads, Google Shopping, and Performance Max ads.
Overall, PPC advertising offers a targeted and measurable way to reach your ideal customers, drive traffic to your website, and ultimately achieve your business goals.
Paid Search Terms and Brand Keywords
Similar to your SEO keywords, our PPC team will conduct relevant keyword research to identify the key search terms to use within the PPC ad copy. The overall number of keywords won’t have a significant impact on the results your ads generate but depends upon the type of ads you want to create.
Our research will help us identify the most frequently used keywords in searches by your intended audience and the cost per click (CPC) for the keywords you intend to target.
Writing Ad Copy For PPC
Before we begin writing your ad copy, we will always share with you our PPC keyword research. Allowing you to choose between the most important keywords for you and your brand. Once we have created keyword lists, our team of copywriting experts will get to work creating effective, engaging and attention grabbing ad copy.
PPC Management Services
Proper PPC management is required for businesses to get the most out of their paid search advertising. At Digital Next, our team will take on the role of PPC campaign management, overseeing your building a strategy, overseeing campaigns and managing budgets, all whilst reporting back to you with data, feedback and recommendations.
Proud To Be An Official Google Partner
As a team we are incredibly proud to be recognised, officially, as a Google Partner. This recognition has allowed us to deliver even greater results for our clients. Working across the Google Ads platform, the PPC team are incredibly well-versed in understanding Google ads, the way Google works, keywords and so much more. Being recognised as a Google Partner truly sets us apart from the rest and proves our dedication and commitment to delivering exceptional PPC services for all our clients.
No matter what your requirements, the type of industry you are in, the size of your organisation, or your understanding of PPC, we will provide you with our time, energy, knowledge, support and expertise to produce PPC campaigns that deliver the results you are seeking.
Explore Our Case Studies
Take a look at our track record. Over the last decade or so we have helped clients from a wide range of industries achieve great results with custom PPC campaigns. From e-commerce businesses looking to increase website traffic with instant results, to B2B organisations hoping to increase brand awareness and transform their online presence, our results speak for themselves. Check out our case studies below to see exactly what we have done for others and what we could do for you!
Unlock The Power Of Pay Per Click Advertising With Bespoke PPC Campaigns
Start with a free consultation with our PPC experts to identify your goals and begin the journey to creating successful PPC campaigns.