The ‘Moment’ You’ve All Been Waiting For

Just after the dust has settled over Favourites being changed to heart-shaped Likes, Twitter have fanned the flames yet again by changing Discover to Moments in order to instantly represent the best of what’s happening on the platform.

Hundreds of millions of Tweets are shared daily, and among them are things you can’t experience anywhere but on Twitter – conversations between world leaders, celebrities and citizens reporting events as they happen, cultural memes, live commentary on big games and much, much more are part and parcel of the whole Twitter experience.

Twitter Moments initially launched in the US in October, and in a blog Madhu Muthukumar, Moments Product Manager, said: “Every day, people share hundreds of millions of tweets,

“We know finding these only-on-Twitter moments can be challenging, especially if you haven’t followed certain accounts, but it doesn’t have to be.”

The Moments tab is now available worldwide on the browser platform, and appears on Android and iOS apps after you update. To see Moments, click the lightning bolt tab and scroll ’til your heart’s content.

New! Find the best of Twitter in an instant with Moments: https://t.co/QAKGUSVBbT pic.twitter.com/KAjfkysVKC

— Twitter (@twitter) October 6, 2015

The first page that opens is labelled Today and shows breaking and trending tweets. Users can then swipe left and right to see different a variety of categories including News, Entertainment, Fun and Sports.

As new stories break, the list on each topic is automatically updated and people can also follow specific topics to see all related tweets in their timeline, in real time, without having to constantly refresh the tab.

“For stories that update very frequently – like live sporting events or awards shows where it’s critical to know what’s happening minute by minute – you’ll see an option to follow the Moment, which blends the tweets directly into your timeline.” explained Mr Muthukamar. “When that story ends, so do the tweets, leaving your timeline just as it was before.”

When a user clicks into a Moment, they will see an introduction with a title and description. Swiping within an individual Moment then shows images, videos, Vines and GIFs. Tapping again shows a tweet in full, which can be favorited, retweeted and replied to in the standard way.

What do you think of this latest introduction?