Generating capital is one of the most common challenges for any startup company and without it businesses may struggle to get their blockchain project off the ground. With Initial Coin Offerings (ICOs) being the main mechanism for doing this, attracting investors is pivotal to reaching the desired funding goal that will facilitate a project launch.
Identifying your core demographics and building your online audience can be quite a lengthy process all-in-all, but blockchain projects looking to launch ICO events will need to attract interest immediately. For this, you’ll need to spread your message far and wide, and that’s where we come in. We’ll help to increase the reach of your brand’s messaging and deliver key audience insights that will help to power future online marketing campaigns.
Online marketing is critical to the success of any blockchain-powered business and serves as the main channel to promote your project to the world’s largest audiences. Popular search engines, such as Google, provide an ideal platform to establish your business’ presence online and expose your brand to millions of daily users using an array of SEO and PPC techniques.
Interactive webinars are not only the perfect way to deliver crucial information to the heart of your audience, but they also provide potential investors with a direct method of communication too. By executing Q&A and whiteboard sessions, you’ll offer your audience clearer insights into your project and create hype around the brand to attract more investors to support reaching your funding goal.
Engaging with popular and authoritative influencers is one of the best ways to rapidly increasing awareness of your blockchain project or upcoming ICO, as they’re likely to already have established themselves as thought-leaders to core demographics. Influencers can quickly become excellent brand advocates for your project and can help to educate potential investors without overcomplicating explanations.
Social Media is an integral tool to managing your reputation and day-to-day communications between your brand and your audience. As possibly the best method of promoting your digital content and growing a following of potential investors, you’ll offer your audience a chance to get involved in your project within the early stages and beyond. Not only that, but you’ll also be able to share updates, drive engagement, collect valuable data, and develop your own online community.
Whatever the blockchain, whatever the project; we’re online marketing specialists with a strong desire to help bring blockchain technology, ICOs and cryptocurrencies to the mainstream. We believe that blockchain technology has the potential to spark a financial and societal revolution for the better, so we’re committed to accelerating the growth of exciting projects that could support change. From Bitcoin to Ethereum, and Litecoin to Stellar, we can help to drive interest and awareness to launch your project off the ground without any hitches!
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