2 Min Read
If digital transformation is executed well, it can accelerate the growth of organic marketing. Down the line, even as economic or regulatory challenges occur, that growth can be maintained. Search Engine Optimisation (SEO) plays a fundamental role in digital transformation as it makes websites and pages more searchable. In turn, this:
When you undergo digital transformation, good SEO means your website appears above others in search results. If you don’t want to pay to appear in the sponsored results at the top of the page, this is the only way to get your website in front of potential customers. When utilised effectively, SEO can make the websites of even small businesses appear at the top of a Search Engine Results Page (SERP). And, on the first page, the first five organic results account for 67% of all clicks.
Your digital transformation provides a high-quality website and other online materials, but these are of no use if no one sees them. The more authority a website has, the higher it will rank, and this will bring more organic prospects to you. “Authority” means things like having correct links, domains, and information on the site – all part of SEO.
Further to this, SEO can help users find the information they are looking for. This improves the user experience on your website and increases the chances they will feel satisfied after visiting your brand. By bringing people to your website this way, you will also gain insights into what people are looking for when they find you. The data gathered through SEO can provide companies with clear signals of user intent and behaviour.
If you fail to address the importance of SEO in your digital transformation, you will not reap the full benefits of your fresh digital presence. A digital transformation is a perfect opportunity to start from scratch with the way your brand is presented – a new platform that potential customers can discover. But without SEO, they won’t discover it.
No matter how good your website looks and works, if it is not optimised for search engines then it won’t be discovered organically. Traffic brought in from paid advertising and social media tends to be less high-quality than organic traffic since the latter consists of people who are actively seeking you out. Give these people what they need to find you by making the effort with your SEO.
A digital transformation can be a powerful way to grow your business, but only if you do it right. Any digital transformation that doesn’t pay attention to search engine optimisation is incomplete and will not take full advantage of the digital landscape.
If you need help implementing SEO into your digital transformation, work with a specialist partner. At Digital Next we have a team of experts who can assist you in the implementation of SEO into your digital transformation and can continue to aid in nurturing this as your business grows.
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