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Google’s Phantom 2, Quality Score Update

Over the past few weeks, there has been plenty of online chatter regarding Google pushing out secret, and then not so secret updates. The update was first blogged about and dubbed ‘Phantom 2 Update’ because Google didn’t say anything about it, and it was released 1 year to the day from when Google last did …

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We’re looking for a new Content Writer to join our Manchester office!

We’re on the lookout for an experienced, enthusiastic Content Writer to expand our already well-rounded, creative and established content team, based in our Manchester office. Our ideal candidate must have at least 2-3 years of professional experience and be fully equipped to deal with the demands of a large digital agency. They will be welcomed …

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Stopping Google Analytics ghost referral spam

Over the last few months, webmasters have been plagued by ghost referral spam in their Google Analytics by a few different companies. All of the companies claim pure intentions and that their bots don’t make a difference, but people are getting sick of it all. There are some easy fixes for this, but without constant monitoring …

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5 questions to ask before starting your first PPC campaign

When done well, PPC can be an incredibly effective tool in your online marketing arsenal, allowing you to see positive results almost instantly. However, if you rush into it without a proper plan in place or without any experience, you run the risk of burning through your entire budget very quickly and being left with …

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Are you ready for the imminent Google mobile update?

In less than a week, a Google mobile update will be implemented to its search algorithm that will start to favour mobile friendly websites over non mobile friendly websites. Google has broken tradition and given advanced warning that they will be releasing this update. The fact they have done this indicates it could be one …

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Facebook Advertising – Is It Worth Your Money?

Should I Spend with Facebook? A common question that I get asked is: “should I spend my money on Facebook advertising?” – and on almost every occasion my answer is yes. At the very start of our social media journey, we tended to work with start-up businesses and SMEs, as we felt there was a gap …

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