Blog

Google Performance Summit Updates

Google AdWords Updates

Google has announced to make significant changes with AdWords and Analytics in the recently held GPS summit. The emphasis has been on Mobiles and even though there were many cosmetic changes over the past 2 years, the recent changes that are going to be rolled out in this year are quite significant. As PPC specialists, …

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Digital Marketing: Agency vs. In-House

Digital Marketing: Agency vs. In-House

A strong digital marketing strategy can make or break the overall success of your business, so when thinking forwards into the next financial year, one element of your business plan which may cause some confusion is whether to outsource your marketing to an expert agency, or whether to alternatively invest into this area of your …

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Why Social Media is Pivotal to Content Marketing

Content marketing and Social media

While many see content marketing and social media as two separate strategies, they are more entwined than you may realise, leaning on each other in order to achieve maximum success. Social media itself is particularly necessary for two processes within your business; engaging with your audience, and distributing content. Utilising social media within your content …

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What I’ve Learned So Far…

Digital Next Lewis Ogden

As a gentle introduction to his career at Digital Next, we asked newly-recruited Manual Outreach Executive, Lewis Ogden, to talk about his past experiences, interests and what he’s learned about his role thus far… In the beginning After holding down a variety of jobs from Cineworld to supermarket roles, I switched to hospitality in hope that …

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X, Y, Z: Marketing for the Generations

marketing for generations

We often hear certain phrases being thrown around, being used to describe different generations. Whether it’s ‘Generation X, Y or Z’, ‘Baby Boomers’ or ‘Millenials’, the list goes on… this jargon, whilst confusing, is important when it comes to marketing. Each of us fits into one of these brackets, and as marketers we need to learn to …

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How Paid Social Advertisements Can Increase Brand Awareness

paid social advertisements

It is getting to a point in the world of digital where social media and its influence can no longer be ignored, including the likes of paid social advertisements. With an increasing global movement towards being well and truly digitalised, from your company’s website to your brand’s social media channels, its authority and control over …

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