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Happy Google Penguin 4.0 Day

google penguin

Today it has been confirmed that Google Penguin 4.0 has started to roll out, and that it is now part of the core algorithm. For several weeks now there has been chatter about an update from Google. We have seen some great movement ourselves across a range of industries, all with very different backgrounds (when …

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Expanded Ad Texts: When, Where and How

Since Google announced its rather controversial step to remove ad text from the right-hand side of its search results on desktops back in February of this year, the next logical question was “what are Google going to do with all the extra space?” July 26th marked a historic day in the world of Google AdWords with …

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The True Benefits Of NoFollow Links

nofollow links

In the world of SEO, there are huge amount of opinions on the importance of nofollow links and whether or not they should be utilised as part of an SEO strategy. Originally, they were introduced by Google, to prevent people from using black-hat SEO techniques of spamming links across the internet e.g. social comments. Frankly, …

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Content Creation: Quality or Quantity?

content creation

The purpose of content creation and how it should be done within a digital strategy has been something of an ongoing debate for some time; should you be creating more content that may be lacking in depth, or less content that is of a higher calibre? This is something that has been argued over and …

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Don’t Fall Into The Buzzword Trap

“At the end of the day thinking outside the box enables creative, innovative solutions that produce a sustainable strategy. The synergistic, seamless brand adds visibility and leverage to the overall enterprise” Follow all that? Well, you shouldn’t have. That was a mix of buzzwords thrown together in a couple of minutes to highlight the overabundance …

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F-Commerce – What is it? And why have you never heard of it?

F-Commerce - What is it? And why have you never heard of it?

F-Commerce (or Facebook Commerce) is essentially shopping through Facebook by means of an eCommerce store embedded within the social network. And, just as you’re probably thinking – ‘Who would buy something on Facebook, why not just visit their website?’- I’m going to explain why that’s a logical thought to have made, and why so many …

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