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5 questions to ask before starting your first PPC campaign

When done well, PPC can be an incredibly effective tool in your online marketing arsenal, allowing you to see positive results almost instantly. However, if you rush into it without a proper plan in place or without any experience, you run the risk of burning through your entire budget very quickly and being left with …

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Are you ready for the imminent Google mobile update?

In less than a week, a Google mobile update will be implemented to its search algorithm that will start to favour mobile friendly websites over non mobile friendly websites. Google has broken tradition and given advanced warning that they will be releasing this update. The fact they have done this indicates it could be one …

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Facebook Advertising – Is It Worth Your Money?

Should I Spend with Facebook? A common question that I get asked is: “should I spend my money on Facebook advertising?” – and on almost every occasion my answer is yes. At the very start of our social media journey, we tended to work with start-up businesses and SMEs, as we felt there was a gap …

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Periscope and Layout: Understanding the latest standalone apps from Twitter and Instagram

It’s been busy few weeks in the world of social media, with a number of platforms introducing updates and changes, and some new, standalone apps being officially launched. It seems that we’re going to be seeing more and more standalone apps, as social networks decide that they want to expand and separate their offerings, like …

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What can you learn from the most popular brands on the internet?

For the second year in a row, Google was crowned the most popular brand on the internet, according to an annual report by social analytics company Infegy. The report analysed over 800 brands, using data taken from billions of online conversations from social networks like Facebook and Twitter, as well as news sites, review sites, …

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5 common social media myths

Over the past decade, social media has not only transformed the landscape of the internet, it has provided an invaluable tool to businesses of all shapes and sizes. Never before has it been so quick and easy for brands to interact and engage with their customers. However, there is a lot of confusion and some …

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