Blog

Is Your Content Share-worthy?

  • Emma Thompson
  • 17th November 2016

When it comes to creating content, our ultimate goal is to create a piece that our reader’s not only engage with, but also share it with their friends, peers or colleagues; but this can be tricky. There’s SO much content out there, more than ever before. So creating something that is unique is key to …

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Why The Importance Of Keywords Has Decreased Over The Years

The Importance Of Keywords

Keywords used to be the heart and soul of every SEO campaign. Google would rank sites solely on the keywords in their content and their links. This, therefore, meant that people could judge the success of their SEO campaign purely on how well their keywords ranked. All people had to do was figure out what …

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That’s The Look, The Look Of…Successful Marketing

successful marketing

For me, the English graduate making the leap from novels and books, to content marketing and SEO, successful marketing seems to be a mix of several different ingredients. From my point of view, it’s like a good cocktail, with a thousand and one different variations. It might taste great, and your first 500 customers will …

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How to Dominate Local SEO

local seo

Local SEO first began to make headway in 2005, thanks to the introduction of Google Maps, and Maps data being merged into the Local Business Centre. This allowed users to search for specific businesses. Since then, local SEO has developed and evolved into something much larger; and much more influential. In 2007, Google began to …

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Is Your E-Commerce Business Ready For Black Friday?

This year Black Friday falls on November 25th, close to the end of the month, a month before Christmas and as always, promising to be a day of pure shopping madness. Last year it was estimated that in the UK alone, there was just under £1 billion spent over the Black Friday weekend. With November …

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How To Re-Engage Cold Prospects Through Content Marketing!

The weather has definitely taken a turn, and we’re finding ourselves looking for ways to keep warm – it’s easy for us, we can just dig out a coat, or a thick knit and instantly feel the warmth. But when it comes to re-engaging clients that have gone cold, it can be a little trickier …

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