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Updating Again… Google Confirms Another Core Algorithm Update

Google apple core

You heard it here first guys – Google have confirmed another core algorithm update, the 4th of 2015 in fact, after the Quality & Mobile updates of May & April along with an un-named update earlier in February. It comes as no surprise to the SEO team here at Digital Next as we’ve been expecting …

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Top tips for writing a great digital press release

digital press release

Digital press releases inform clients, customers and the media of new product launches, awards and news that any company has been involved with. They are an essential part of any content marketing strategy, but in order for your brand’s voice to be heard they have to be written correctly. The PR and content teams here at …

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One Stop Google Analytics View

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Google Analytics has 1000’s of different views and combinations of metrics that a user can look at and drill down into. When we use analytics to report, we generally look for some simple views that provide strong data signals such as, top landing pages, what device has been used and what drives the conversions. Reporting …

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Analytics Spam – Setting Up A Hostname Filter

Since the turn of the year, Google Analytics accounts across the world have been hammered with electronic spam. Although in the past I have spoken about how to stop Ghost referral spam, this method is no longer the answer to stopping all forms of spamming techniques. Ghost referral spam has caused many accounts to track ‘fake …

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‘Googling’ Google – The History of the Search Giant’s Revolution

google dna

Everyone knows what Google is and it’s quite common today to hear the phrase ‘Google It’ if someone is looking for information. But who is Google? Who created the giant? How did it revolutionise online data organisation? Well, here at Digital Next we look into the history of the internet colossus by ‘Googling’ Google! Google originally …

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Google’s Phantom 2, Quality Score Update

Over the past few weeks, there has been plenty of online chatter regarding Google pushing out secret, and then not so secret updates. The update was first blogged about and dubbed ‘Phantom 2 Update’ because Google didn’t say anything about it, and it was released 1 year to the day from when Google last did …

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