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Micro Moments: I Want to Buy Moment

I Want to Buy Moments

In the ‘I Want to Buy Moment’ edition of our Micro Moments series, I wanted to adopt a slightly different approach that culminates all key points that we’ve discussed in our past pieces and illustrate them with a hypothetical scenario to engage you – the reader. However, you’ll have to wait until tomorrow to see …

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‘IronMan’ Andy Holt – What I have learned from the experience?

Andy Holt IronMan Digital Next

Business Development Manager, Andy “Usain Bolt” Holt, recently successfully completed the ill-fated IronMan Triathlon event in Bolton last month. In this piece, Andy explains the trials and tribulations he’s faced in undertaking this monumental event, and with a month on, details how he feels following such an immense achievement. So around a month ago, I …

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Micro-Moments: I Want to Do Moments

micro-moments

Mobile has changed the way we live; from the way we access information to what we expect from our favourite brands. The use of mobile and mobile internet has resulted into people pursuing real-time, intent-driven micro-moments. Each of these moments is an opportunity for brands and businesses to shape consumers’ decisions, and an open invitation …

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Geo-targeting Your Website

geo-targeting

There are many reason you need to carefully consider how you choose to geo-target your website, and there are different ways of looking at it. From a marketing point of view, we want to know how Google and other crawlers interpret what you are doing and why. In other words, we look at it from …

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You Buy Cheap, You Buy Twice: eCommerce Projects

ecommerce projects

Putting together a brief, coming up with initial ideas and actually launching a new eCommerce store is never going to be a simple task for any company. There are a huge number of variables to take into account. Cost Recently I have had a lot of people coming to me and asking for ‘cost effective …

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The Importance of Holistic SEO

holistic SEO

In order to keep ranking well on Google, it is essential to develop a holistic SEO approach. Such an approach appreciates the need to focus on every part of your website. This includes technical SEO, website security, user experience and page speed optimisation. Include these in your overall SEO strategy and you will reap the …

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