What are backlinks and why do I need them?
Backlinks, otherwise known as inbound links, are hyperlinks on websites that lead back to your own landing pages. Securing them helps to build your websiteās domain authority. This works because search engines like Google and Bing consider backlinks as a vote of confidence, which should enhance your ranking and visibility on SERPs.
Choosing quality link-building services will boost SEO in many directions:
- Improve your search engine rankings, with popular engines considering high-quality links to your pages a sign of trustworthiness
- Better crawling and indexing, ensuring that your pageās content can be discovered and stored in search engine databases more readily
- Referral traffic, because the links on other pages also put pathways to your website in front of a new audience, increasing the potential for click-throughs
In short, building quality backlinks will make your website easier to find and easier to trust, for search engines and potential customers alike.
Our SEO Link Building Strategy
As a link-building specialist agency, weāve built an airtight strategy for building quality backlinks that drive real SEO results.
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step 1
Competitor backlink analysis
The first thing we do is find competitor backlinks. This means scouring the digital space for the backlinks to other businesses in your field, figuring out who and where are hosting them, how authoritative those sites are and determining gaps in your SEO Profile.
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step 2
Relevant placement research
After conducting sufficient research into the lay of your industry, we will build a list of websites, publications, niche blogs, resource databases, and local platforms where your business-related content could comfortably live.
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step 3
Anchor text & content creation
Now we use our expert content writing skills to build SEO-optimised article-style content that links back to targeted pages on your website. To do this as effectively as possible, we determine anchor text terms and phrases that you should be ranking for, then base our linking strategy around them. This way, you build relevant backlinks, without blatant, off-putting promotion.
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step 4
Outreach & link acquisition
Using the content and our relevant placement list, we reach out to suitable channels and purchase guest posting space on their platforms on your behalf. Then, the original content is posted, and you can watch the results take shape. After this process is complete, youāll see keyword rankings and organic traffic for the designated anchor texts start to rise, leading to a natural increase in inquiries and conversions.
Link Building FAQs:
At Digital Next we understand that link building may be an unfamiliar concept to many, and it is certainly not a simple concept. If you have done your own research online you may have come across a lot of conflicting information in regards to backlinks and more.
So, we want to make sure that you have the answers to any of your questions before working with us to generate a link building strategy. Take a look at some of the most frequently asked questions for some link building know-how.
How important is link building?
Combined with a strong SEO strategy with quality content, good technical SEO foundations, a great user experience, and on-page SEO that is spot on, link building can be very effective at driving more organic traffic and boosting your rankings.
Not only this but it builds a level of reliability. Backlinks to your site signal to search engines that your content is of quality and is worth linking to. This may even result in your content surfacing on a SERP.
How many backlinks are required to see results?
This question does not have one simple answer. As you may expect, the number of backlinks depends on the industry of your business and the difficulty of the keywords you are trying to rank.
One thing to bear in mind is that quality certainly prevails over quantity. Buying backlinks isnāt as simple as finding the cheapest because you need as many as possible, this should be a strategic process. Which is why so many businesses turn to the support of an SEO agency to source quality backlinks and to build a link building strategy. To find out more, get in touch with our team.
How much does link building cost?
Again, there isnāt a one size fits all answer to this question. Depending on both the quality and quantity of backlinks you want to your site, the costs can vary considerably. For those who want high-end, quality backlinks, the cost will be more than those building strategies focused on cheaper backlinks. With a comprehensive SEO technical audit our SEO team and account managers can review your current backlink profile and make recommendations based on your industry and business objectives.
What does Domain Authority mean?
You may have stumbled upon the term domain authority a few times when researching link building, but what does this actually mean?
Domain Authority was developed by the SEO consulting and research company Moz. It measures a websiteās likelihood to rank on search engines. The greater the Domain Authority of a site, the more power this site has.
Your siteās link profile is one of the important metrics used in determining your DA. This is why developing a strong link building strategy is important.
How Do You Obtain Backlinks?
Backlinks can be obtained through various methods such as creating quality content that naturally attracts links, reaching out to other websites for guest posting opportunities or collaborations, and utilising social media platforms to promote your content and garner backlinks.
Can I do link building on my own?
It is possible to do link building on your own with the right knowledge and resources. However, it can be a time-consuming and challenging process, especially for those who are not familiar with SEO.
This is why many businesses choose to hire professional SEO services that specialise in link building to help them achieve their goals efficiently and effectively.
Incorporating link building into your overall SEO strategy is crucial for long-term success in search engine rankings. So, donāt neglect the power of link building and start implementing it into your SEO efforts today.
Case Studies
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Increase in organic traffic
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Boost your SEO rankings and organic search performance
If youāre interested in using link building to enhance your organic rankings and domain authority, get in touch with us today. Weāll offer you a tailored strategy to elevate your standing on SERPs and your industry as a whole.