5 Reasons Why Video Content Marketing Is Important For Your SEO 

Video content marketing is essential for capturing your intended audience’s attention and increasing brand awareness. SEO requires various technical elements, but no matter what, content remains at the heart of a website’s search engine optimisation effectiveness.

Video marketing is an excellent way to create content that fits your SEO objectives. In the past 10 years, video production has been a key factor in creating a successful SEO plan. Besides increasing your website’s rankings, video content can be beneficial in many other ways. It can help advertise products and services on websites and social media sites and may even lead to better sales figures.

Video content has a great influence on SEO. In this article, we will explore the reasons why this is so. Keep reading to understand the benefits and advantages of video marketing.

1. Video Content Attracts Audiences

More individuals are tuning into videos, which is evident as viewership numbers continue to grow.

People’s attraction to videos online is undeniable; this can easily be seen by looking at our personal screen time stats. It is clear that video offers significantly higher engagement than written content, a fact further backed up by industry surveys and research papers. In 2022, the global average time spent watching online videos was 19 hours per week – almost double what it was in 2018. What’s more, this trend looks set to continue as video-based social media platforms such as TikTok become more popular.

Studies have revealed that video content plays a major role in website traffic, with Cisco predicting that by 2022 more than 82% of internet traffic will be attributed to users consuming video. By releasing this type of content on your site, it is not only possible to reach new people but also make your site busier than ever.

An increase in traffic brings about higher rankings on search engines, paving the way for more popularity, and eventually authority.  This is what SEO professionals strive to achieve.

2. The Perfect Advertising Tool 

Videos are a great way to promote your brand and products. By using them, you can increase recognition and understanding of what you offer.

People are much more likely to watch a video to learn about a certain product or service than read lengthy product descriptions or go through ‘the fine print’. Showing services or products in video format can give prospective customers a dynamic glimpse into what your company has to offer. Seeing the way something works in action, rather than just photos, can provide far more knowledge and understanding.

Producing video content that puts forth the key benefits of your brand or product in a straightforward fashion will help you cultivate more leads, and enhance the public’s awareness of your services and products.

3. SERPS Can Be Influenced By Video Content 

Search engine results pages (SERPs) can be influenced by video content; web pages with video can have a higher ranking than those without. This is beneficial for businesses, as it allows them to increase their visibility and reach more customers.

It’s no wonder that video has a great influence on SEO. What you may not know, though, is that it can be particularly advantageous for firms looking to achieve good positions in Google’s SERPs. That’s because the search engine’s algorithm gives precedence to pages with videos plus high quality content better responding to the queries which are answered in the featured snippet boxes.

If you’ve been searching for something recently, you may have noticed that several related videos show up at the top of Google’s search results. That’s because search engines have identified a preference among users for video content over written content because it is thought to provide more helpful results. As a result, Google is making sure they place lots of short-length videos higher in the SERPs to give their customers quick answers.

4. Generate More Backlinks 

Creating video content can be a great way to draw more attention and increase the number of backlinks your page has. It can help your content reach a broader audience and generate more interest, leading to more links from other sources.

Backlinks are very important for Google’s algorithm, as they are a positive indicator that your website is an authority. When well-respected web pages link to yours, it conveys to search engines that your content is trustworthy and beneficial to visitors.

Content strategizing with videos of high quality can raise your likelihoods of gaining links from other sources. This allows for more bloggers, writers and content creators to see it as a go-to link for their own works. The links will help its authority grow, leading to higher chances of success on SERPs. You’ll experience the positive effects in a ripple-like manner which all begins with proper video content strategizing!

5. Video Marketing Is The Perfect Investment 

Historically, video marketing has had a great return on investment. It has consistently been a worthwhile strategy for businesses eager to achieve their commercial goals.

While there are many reasons why you should consider investing in video content marketing, the primary one is its potential to produce a high ROI. Research from Wyzowls’ 2015 study as well as more recent findings from 2021 show that 87% of digital marketers would agree that it delivers just that.

In Conclusion…

The increasing demand for video content among consumers is showing no signs of abating. Hence, creating videos and setting out a strategy around them can be beneficial to your business or client in terms of generating organic traffic as well as optimising SEO rankings.

It is essential to ensure consistency and create content that is of the highest standard, in order to have great success. Always think about what will be most beneficial for your audience, and make sure that the video material you produce fits with the existing written material on your site. This will undoubtedly provide tremendous results, as well as a great return on investment.

If video production is something your interested in, get in touch