Advertising To Existing Customers
Facebook Remarketing is a powerful advertising tool that allows businesses to reach out to potential customers who have already shown an interest in their products or services. By leveraging the vast amount of data collected by Facebook, businesses can create targeted ads that are more likely to convert.
How Can Retargeting Ads Benefit Your Business?
Retargeting ads can be especially beneficial for businesses that have a long sales cycle or high-value products. By targeting people who have already shown an interest in your product, you are essentially reminding them of your brand and encouraging them to make a purchase.
Increase Conversion Rates
One of the main benefits of retargeting ads is their ability to increase conversion rates. This is because they are targeting people who have already expressed an interest in your brand, making them more likely to convert into paying customers. Keeping your brand at the forefront of a user’s mind reminds them of their initial interest and brings them back to the initial stages of the buying process.
Cost-Effective Advertising
Retargeting ads can also be a cost-effective advertising solution for businesses. Since they are tailored towards a specific audience, they tend to have higher click-through rates and lower costs per click compared to traditional advertising methods. This means that businesses can potentially reach a larger audience at a lower cost, making their marketing efforts more efficient.
Personalisation and Customisation
One of the key features of retargeting ads is their ability to be personalised and customised. By utilising data collected by Facebook, businesses can create highly targeted ads that are tailored towards specific audiences. Even focusing on groups with niche interests or living within a specific area.
This level of personalisation can greatly increase the effectiveness of retargeting ads and make them more appealing to potential customers. Our team can support you in not only generating custom audiences but building creative ad content that appeals to this specific website visitor.
Target The Right Audience With Customised Facebook Remarketing Ads
Unlock the potential of remarketing and increase website conversions and the power of a loyal customer base today.
Getting Started With Facebook Remarketing
One of the first things you need to know in order to begin reaping the benefits of Facebook remarketing advertising is to know who is the intended audience. Remarketing advertising is specifically designed for those who have already engaged in some form with your brand or business.
Whether this was a simple ad click a few weeks ago or an abandoned online shopping cart. Gathering the information of these users is a good place to start. At Digital Next we can help you create a list of users to target with your Facebook remarketing campaign. Making sure to format this so it can be uploaded into the Facebook ad management system.
Installing The Facebook Pixel
The Facebook Pixel is an advertising tool that allows you to track and identify the people and types of actions they take when engaging with your website. This can include what Facebook ads they have seen from your brand, which pages they visited and what items they may have added to their cart. With this information you can create a custom audience list that is ideal for building the foundation of your Facebook remarketing campaign.
The team at Digital Next can help you in pasting the Facebook Pixel code into your website, so we can begin tracking your users and building your campaign.
Similarly, the Facebook SDK, is another type of tracking tool but is used by app developers. So, if you wanted to track users of your mobile app, you could also do this.
Creating Custom Audiences
With the information sourced by the Facebook Pixel or Facebook SDK, we can begin piecing together custom audience bases. Helping to specify who we want to target with your remarketing advertising. This could include users who have visited a landing page on your website and viewed a product but left the page before making a purchase, or ‘adding to bag’.
The social media experts in our team can help you to create your custom audience list, making sure the list is formatted correctly and contains the relevant information about the users you intend to target.
Different Types Of Facebook Remarketing Ads
As with any other type of paid social media advertising, Facebook remarketing offers a wide range of advertising options to choose from. Much like your Facebook and Instagram paid ads, you can customise your ads to appear as carousel ads, story ads, images or videos. Having the ability to customise and test a variety of different types of facebook remarketing ads is great for optimisation purposes. Ensuring that these campaigns are reaching the people they should be but are also engaging and thought-provoking enough to encourage users to act on what they see. Our team of social media experts will work with you to bring to life your ads in a creative, visually appealing and thought-provoking way with quality imagery and content your audiences will enjoy.
Keep Your Brand In The Front Of Their Mind
Retargeting ads are a great tool for keeping your brand at the forefront of a user’s mind. By constantly appearing on their feed or sidebar, you are reminding them of your brand and its products or services. This can be especially beneficial for businesses with a long sales cycle, as it helps to keep potential customers engaged and interested in your brand until they are ready to make a purchase.
We Will Provide Continuous Monitoring & Reporting
A successful remarketing campaign will never be complete without thorough monitoring and reporting. The team at Digital Next will provide you with continuous reporting and ongoing updates of your Facebook retargeting campaign to ensure you are kept up to date with its success.
The Importance Of Monitoring And Reporting
Monitoring and reporting are important aspects of any digital marketing campaign, and this is particularly true for retargeting ads. By regularly monitoring the performance of your ads, you can make adjustments to ensure their effectiveness and adjust your audience targeting if needed. Reporting also allows you to track the success of your campaign and see a return on investment.
Ongoing Optimisation
With continuous monitoring and reporting, our team can provide ongoing optimisation for your retargeting ads. This means adjusting ad creatives, targeting options, and budget allocation to maximise the effectiveness of your campaign. By continuously optimising your ads, you can ensure that they are reaching the right audience at the right time to drive conversions and increase ROI.
5 Qualities Of An Effective Remarketing Campaign
While there are many techniques and strategies that go into creating a successful remarketing campaign, here are five key qualities that can help make your ads stand out and drive results:
- Personalisation: As discussed earlier, the ability to personalise your ads can greatly increase their effectiveness.
- Consistency: It’s important to keep your brand consistent across all of your retargeting ads. This helps with brand recognition and can also build trust with potential customers.
- Strong Call-to-Action: Including a clear and compelling call-to-action in your retargeting ads can help entice users to take the desired action, whether it’s making a purchase or signing up for a newsletter.
- A/B Testing: Testing different versions of your ad can help you determine what resonates best with your target audience and make necessary adjustments for better performance.
- Frequency Capping: Setting a limit on the number of times a user sees your ad can help prevent ad fatigue and annoyance, ensuring that your ads are viewed as helpful instead of intrusive.
Is Facebook Remarketing Right For Your Business?
Facebook retargeting advertising can be a highly effective marketing strategy for businesses of all sizes. By utilising the Facebook Pixel and creating custom audiences, businesses can target their ads towards specific groups and individuals, increasing the likelihood of conversion and sales. With continuous monitoring, reporting, and optimisation, retargeting ads can help keep your brand at the forefront of potential customers’ minds and drive website traffic and ultimately, conversions.
Having worked with a range of businesses, including small and large businesses on Facebook remarketing campaigns, we’ve seen how successful this method of digital advertising can be for all types of businesses. However, if you’re uncertain and want more information, our team is just a phone call away.
Work With A Trusted Social Media Advertising Team
With Digital Next you can rest assured that your social media marketing is in safe hands. Our team has plenty of experience working with a wide range of businesses, from small businesses to e-commerce clients and B2B organisations. Our Facebook remarketing advertising services will be tailored to your business’ specific needs, placing your business goals and objectives at the forefront of everything we do.
Our team will work closely with you to build campaigns that are true to your brand and its messaging, while ensuring that the right audience is reached and ads are optimised for the best results.
To get started with Facebook remarketing advertising, get in touch with our team today.
Target The Right Audience With Customised Facebook Remarketing Ads
Unlock the potential of remarketing and increase website conversions and the power of a loyal customer base today.