Only 3% Of Site Visitors Are Likely To Convert After Their First Visit
You could be losing 97% of your site visitors unless you find an effective way to bring them back and make a purchase. This is where Google remarketing comes in handy. Proven to increase conversions, choose to implement remarketing services into your strategy today for increased sales and enquiries.
What Is Remarketing & What’s Its Purpose?
Remarketing, as a general form of digital marketing, is a type of targeted advertising that allows you to serve digital advertisements to those who have once already engaged with your content. Whether that means they have clicked on your website or engaged with a social media advert. Targeting such audiences puts a focus on those who have shown some, even if just a little, interest in your products, services, or brand in some form.
The goal with remarketing is to capture their attention enough to eventually get this audience to convert. And in fact, it has been proven that over time remarketing can significantly improve your site’s conversion rates. And while there are many ways you can utilise remarketing in your digital marketing strategy, one of the most popular ways is to opt for Google Remarketing Ads.
The Benefits Of Remarketing
Increased Conversion Rates: Rediscover the potential of your website traffic. Our services target users who have already shown interest in your products, making them significantly more likely to convert on a subsequent visit.
Customised Remarketing Strategy: We don’t believe in a one-size-fits-all approach. Our team crafts personalised remarketing strategies that resonate with your target audience and align with your business goals.
Maximise ROI: With precise targeting and optimised ad spending, our Google Remarketing Services ensure your advertising budget is invested where it counts, maximising your return on investment.
Cost-Effective: Unlike other forms of advertising, remarketing campaigns are often more cost-effective. The costs to run such campaigns are often not as high as other paid search campaigns and are more likely to reap the rewards. With a higher conversion rate and, according to CMO, 25% of viewers like to see retargeted ads, you will be gaining greater interest and interaction with your brand at a much lower cost.
Why Invest In Google Remarketing Campaigns?
As part of a wider PPC strategy, remarketing campaigns can help you to reach out to previous customers and encourage both new and repeat business. A remarketing campaign can help you understand your visitors’ browsing habits and advertise accordingly. This allows any remarketing ads to appear in the perfect place to be noticed by your customers.
Track And Target The Right Customers
Remarketing campaigns can be very effective at putting your business back in front of potential customers, in the hope they will notice you and return to your website. Remarketing ads serve as the perfect reminder of the service or product they previously searched for, and encourage them to sign up, make a purchase or get in touch.
Reconnect With Website Visitors And Turn Them Into Paying Customers
Speak with our paid advertising team to discover how you can turn regular site visitors into genuine customers with the tools of Google Remarketing.
How We Will Remarket Your Ads To Existing Audiences
Our team of Google specialists can design and implement compelling and engaging remarketing ads that are engineered to encourage customers to take action. Remarketing allows you to take a proactive approach in driving sales and results for your business. Our process is simple and will develop a strategy to avoid abandoned carts and incomplete forms.
1 - Review your abandoned carts and lost visitors
Where you have lost site visitors in the past, we will complete a thorough assessment of your site, using data to analyse why they are dropping off.
2- Custom audience creation
We will create custom audiences designed to target those who are specifically interested in and are searching for your products or services.
3 - Google Analytics setup & goal tracking
To ensure tracking is working across the site, our experts will set up and analyse your Google Analytics, implementing Google remarketing code to your site.
4 - Banner design & content curation
Our in-house designers and content writers will create ads that are specific to your audience, designed to get them back on your site.
5 - Campaign implementation
Once we have done the leg work behind your remarketing campaign, we will implement this and continue to review it to achieve the best results.
6 - Monthly reporting & consultation
While your campaign is in action we will continue to support you, offering monthly reports on conversions and more, as well as consultations to discuss areas for improvement.
Understanding Remarketing Audiences
There’s one thing to bear in mind when building a remarketing campaign, your remarketing audiences will have different thought processes and attitudes towards your brand.
They’ve engaged with you once, twice, maybe three times already. How should you communicate with them in a new and effective way that will actually get them to convert?
This is where much of our audience research comes in. We will assess the behaviour of your remarketing audiences to understand the way they interact with your content and how they engage with your website. Finding what makes them tick and generating advertising campaigns that will eventually push them over the finish line and encourage them to make that final step in making a purchase or completing the contact form on your site.
Whatever your specific objectives with your remarketing campaign, our team will use their Google expertise to their advantage to get into the minds of your target audience and engage with them in a way that will generate positive results for your business.
Is A Remarketing Strategy Right For You?
A remarketing campaign can be a good tool to utilise and implement if you are hoping to achieve any of the following objectives:
- Building brand awareness and a loyal customer base:
Keeping you at the top of their minds, your brand will quickly become synonymous with a particular search for these customers and slowly overtime building your brand’s online presence. - You want to solve the problem of abandoned shopping carts:
It’s one of the most frustrating aspects of managing an e-commerce store. Trying to understand why and how a site visitor will get so far through the buying process, only to abandon their cart at the final stages. If you want to maintain the attention of these visitors and eventually get them to convert, a remarketing campaign is an excellent and effective start point. - You want to remain a main port of call for customers during a long buying process:
If your products or services are particularly niche or require a large payment, the buying process will typically take longer. To ensure your visitors don’t forget about you, remarketing campaigns will keep you at a close distance, making sure they know you are ready and waiting for them to commit to the purchase.
Optimising Your Remarketing Campaigns
If you’re currently struggling to see results with existing remarketing campaigns, our team can also support you in optimising your remarketing. For example, we may recommend developing a post-click landing page that allows them to be directed to a page that makes it clear exactly why they are back on your website. Perhaps you wish to direct them to a specific message or a page on your website to highlight a key USP or call to action. Our wider team can support you in developing campaign landing pages that perfectly accompany your Google Remarketing campaigns.
Our Promise To You
At Digital Next, our Google Premier Partner team make this promise to all of our clients. To deliver effective and seamless campaigns that actually generate results. With paid search being one our greatest strengths, we are the perfect fit to provide your Google Remarketing services. Going beyond just building campaigns but being by your side at every stage of the process, ensuring you are always kept in the loop. Our promise to you is simply this:
- Tailored Remarketing Strategies
- Seamless Integration with Your E-commerce Platform
- Transparent Reporting and Analytics
Who We Serve:
E-commerce businesses and other online enterprises looking to enhance their digital marketing efforts and boost conversion rates through effective ad retargeting.
Why Choose Digital Next?
At Digital Next, our PPC team is made up of Google experts who have had years of experience in creating effective ads for a huge range of businesses. Not only can we manage your remarketing campaigns, but we take the time to understand your audience and sales funnel to ensure we’re marketing to the right people at the right time. Our remarketing services can offer creative and strategic solutions, along with regular reporting and recommendations for future growth.
Reconnect With Website Visitors And Turn Them Into Paying Customers
Speak with our paid advertising team to discover how you can turn regular site visitors into genuine customers with the tools of Google Remarketing.